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Tube
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12,00€
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News and Information
HAPPY NEW YEAR !- Tuesday 03 January, 2012
Maison SAJOU whishes you a happy new year !

Our new catalogue is at the printers and will be available at the end of the month.
In a few days, it will be possible to reserve your copy which will be sent in February.

Maison SAJOU
EMBROIDER WITH RETORS DU NORD- Tuesday 18 May, 2010
We receive a lot of very positive feedback on our brand embroidery thread RETORS DU NORD: the many people who have already used it are totally won over. Silk-like aspect, slides easily, finesse of finished result, practical and pretty cards - these are just some of the compliments we have received in your comments. Added to that, many have expressed their joy at having a new product in the world of embroidery.

FOR COMPLETE RETORS DU NORD RANGE : CLICK HERE


Catalogue 2010,2011

We have also received lots of requests to purchase the complete range. Your wish is our command and we are pleased to present this superb box containing the 96 colours. You will receive a large pattern to use all these threads and embroider a spectacular vintage style colour chart.

Frédérique Crestin-Billet
Sajou on TV- Thursday 22 January, 2009

You can watch the television report we had on the main French channel midday news:



Frédérique Crestin-Billet

 

Those of you I have had the opportunity to meet have often asked how I got interested in vintage haberdashery and needlework and where the idea came from to re-launch Sajou, as well as my involvement with the renowned Fil Au Chinois brand.

No, my mother was not a famous seamstress, my parents weren't haberdashers, nor were they thread or needle manufacturers and neither they, nor anyone in my family were linked in any way to the world of needlecrafts.

It all started when I was not yet 20 years old and I bought a box with the letters C.B. printed on it. I was amused because the initials were those of my family's surname. It was only later that I discovered the initials stood for Cartier-Bresson. It would have been easy for me to go into the family spectacle business to earn some pocket money as an adolescent, but by chance or premonition, I preferred to work in a haberdashers – Le Bébé rose (The Pink Baby), in the Jura (east of France).

Only an avid collector can understand that one box leads to another, followed by the bobbins that go in the boxes, followed by a vintage haberdashery catalogue and the discovery of a whole new magic world. And that is how my collection of vintage objects began…

After a number of adventures, I found myself working in a publishing house on illustrated books which brought me into contact with a multitude of subjects. This led to the idea, still just a theory, of re-editing some of these vintage objects, unfortunately long-gone from the shops of today. Like all honourable sewing collector, I had accumulated a number of Sajou albums. One day, I paid a hefty price for an album for my collection and it was this unreasonable expense that triggered something in my mind – what had happened to the Sajou company whose albums are so keenly sought after?

Relevant research showed that the company had become commercially obsolete. I registered the name on 16th November 2004, with no real idea of what I would do with it. A few weeks later, I had the opportunity to acquire a stock of embroidery scissors, which I decided to sell under the Sajou name, at the same time as a few postcards inspired by vintage albums of the brand. The Sajou website opened on 15th May 2005.

The success was almost immediate, and thanks to the magic of internet, I was surprised by the interest from abroad, notably from Japan. Here, I must pay tribute to Japan – without this country, the enthusiasm and trust of the Japanese, Sajou would not be where it is today. The catalogues with whom I quickly developed a large business, encouraged me to expand the product range.

From then on, there was no turning back: developing the products required developing the clientele. At a time when the trend was for products Made in China as cheaply as possible, I only wanted quality products Made in France.

This became almost a crusade, fraught with pitfalls, but has led to some remarkable encounters and established bonds with the suppliers who have become a huge source of help and support.

There was an exceptional encounter: I was in despair with what had happened to the legendary Fil Au Chinois after finding out that it was in receivership, when I learnt that it had been bought out by two industrialists from the north of France: Olivier and Bruno Toulemonde. Although they had only recently taken over the company, we decided to draw from the marvellous heritage of the brand to give it a new lease of life.

The adventure has only just begun, but has the rare quality of not being just a simple takeover: all the threads are made in France in the Toulemonde workshops, some being made on the original machines that have been lovingly restored, a challenge when you know that the number of French thread manufacturers can be counted on the fingers of one hand.

And the results are worth it: every day new clients, the whole world over.

Thank you for your support and the encouraging messages we have received.

Frédérique CRESTIN-BILLET

 

Featured Products more
Round metal tin<br>Triangular headed pins
Round metal tin
Triangular headed pins

10,00€
Tube<br> Sewing needles
Tube
Sewing needles

12,00€
- Calais Cocoons - Ass. 06<br>Fil Au Chinois
- Calais Cocoons - Ass. 06
Fil Au Chinois

26,00€
Tube<br> Embroidery needles
Tube
Embroidery needles

12,00€
Olive wood scissors
Olive wood scissors
72,00€
Pink Album n° 451
Pink Album n° 451
16,00€
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Catalogue
2010-2011


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Our best-selling book
SAJOU : Au Rayon des Fils à coudre, à broder, à repriser, à tricoter
"MERCERIE, au Rayon des Fils à coudre, à broder, à repriser, à tricoter"

HABERDASHERY, threads
for sewing, darning,
knitting and embroidery


240 pages, 800 photos

Discover extracts from this book in the HERITAGE section
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